Essay about A Comparison of Two Advertisements - 1239 Words

A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages us to waste money and is bad for our†¦show more content†¦The impression I got from my second advert was that the product is aimed at women who are bright, fun and reading for a party. The women featured in the advert are smiling and dressed in brightly coloured clothes, these bright colours are what attracted me to this advertisement. Bright colours are oft en used in advertisements to catch the eye of potential customers. I found both advertisements in UK Fashion magazine, a lifestyle magazine aimed at professional women in the twenty five to forty age bracket. The So you advertisement asks the rhetorical question So youà ¢Ã¢â€š ¬Ã‚ ¦ so why not? this invites the reader to assume that the perfume really is suited to them, so theres no reason at all not to buy it. The FCUK advert does not invite such dialogue with its target audience, the product is portrayed as being simple and so the advertisement contains the simple statement FCUK grooming. The message of the advertisement is presented as being something that is definite, that we cant argue with. The So you advertisement doesnt give away much in terms of what the fragrance actually smells like, but it does give an impression of the fragrance of being fruity and lively, this impression is given by the use of brightly coloured, eye-catching images, most noticeably the orange and white striped zebra. The FCUK advertisement gives away little information aboutShow MoreRelatedComparison of Two Advertisements1815 Words   |  8 PagesA Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. 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In this assignment, I will be talking about two differentRead MoreA Comparison of Two Print Advertisements Essay2065 Words   |  9 PagesA Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in DecemberRead MoreAdvertising Analysis : The Pepsi Advertisement Essay903 Words   |  4 PagesMedia Essay Advertisements are among the most popular forms of media an ordinary person can consume. Due to their high prominence in consumers’ lives, brand competition through visual advertisements stands as no foreign matter to the majority of large companies. 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